Sponsorship dollars are crucial for the Calgary Artists Studio Tour, enabling the organization to promote and enhance the event while managing the increasing costs associated with the growing number of participating artists. Here are some key areas supported by these funds:

- Online Presence: Essential website hosting and marketing efforts help attract more attendees.
- Registration and Administration: Funding supports the systems and tools necessary for efficient registration and overall organizational operations.
- Paid Marketing: Currently focused on social media, sponsorship funds help expand marketing efforts to reach broader audiences.
- Innovative Tools: The use of the TOUREKA! app enhances the overall visitor experience.

With the number of artists participating doubling year over year, sponsorship contributions are more important than ever in sustaining this vibrant community for artists and art enthusiasts.